The classic line “No One Lays a Finger On My Butterfinger” hung out there like a tease. Piro had a big idea - what if Butterfinger theft was real? So real, in fact, that it needed an entire law enforcement unit to combat it?

That’s how the BFI was born. An FBI-like division called the Butterfinger Investigators led by Agent Hugh Dunnit, played by the insanely hilarious Amir Arison. Every script has gotten better and it’s such a pleasure making that big ambitious advertising that people are begging for.

My favorite part is that Butterfinger, as a brand, has done what so many other brands have been scared to do - create real branded content. 3 to 5 minute webisodes that still have the most positive comments I’ve ever seen on a youtube video.