I was working on the big Mars brands (Snickers, M&M’S, Twix, etc.) when I was asked if I’d like to take on Combos. A brand that had literally stopped advertising for a couple of years. My first question was: Can I get weird?
This is probably the most hands-on project I’ve ever executed. From personally hiring the company Nevercenter Games, to hand-drawing the characters, to coaching the VO actor, to creating the moves for each fighter, I guided this thing from beginning to end.