For CRUNCH bar, we started a fake movement called CRUNCHing. We wanted to do a spoof on all those overpromising commercials of the 70s & 80s. Like the old Juicyfruit commercials.

Shot for TV. Built for social. It played well with hyper aware teens and young adults who are sick of being inundated with commercials online.

In year one, we used mental health ads as our inspiration. In year two, we spoofed testimonials. It’s given CRUNCH a real identity again and helped to drive new sales. ( I tell myself that’s what counts and not people laughing at my jokes…)