Children, as young as 18 months, were being taken from their parents at our border. Separated and kept in cages. Not enough people were talking about it, so we felt we had to. We created 24 protest pieces for RAICES, the legal and social work organization on the front lines of the Border Crisis. 24 cages outfitted with mannequins of children crying out for their families. Crying that came from real audio smuggled from the camps. In one night, we staged all 24 cages around New York City. #NoKidsInCages started as an act of protest and civil disobedience but it became so much more. We raised $9 million for RAICES and freed and reunited 1000s.

To date, it’s the most rewarding and important cause work I’ve done. I’d been at Badger & Winters for one week when I was told: “Bring in five ideas to fix the border crisis by Monday.” As you can imagine, it was a stressful weekend. But what I presented that Monday became the famous 24 cages around New York. So grateful for Badger & Winters allowing me to participate in this work.

The campaign was fortunate enough to win 1 Silver & 2 Bronze Cannes Lions as well as winning at ADC, International ANDY Awards, The Drum, Purpose Awards, and AICP.