Olay approached Badger & Winters with the possibility of a Super Bowl ad. Olay usually goes for real and empowering. But this time they wanted funny.

Inspired by the first woman on the moon announcement, I pitched this spot(ish) and created a hashtag with a lot of double meanings - #MakeSpaceForWomen

#MakeSpaceForWomen was filmed by comedy genius Jamie Babbit, shot by the visionary Janusz Kaminski and starring Taraji P. Henson, Katie Couric, Lilly Singh, Busy Phillips and real astronaut Nicole Stott. Our whole team at Badger & Winters brought it together beautifully.

We wanted #MakeSpaceForWomen to make an impact. So we partnered with Girls Who Code to give young girls in science a boost towards their dreams.