Golin PR had one simple question for me:
“Can you write multiple branded comedy scripts for multiple possible celebrities we’re approaching that will uniquely capture each celebrity’s unique style of humor?”

As the saying goes, you had me at “Can you write…”

During a pandemic constrained holiday, Golin and their ECD Chris Newkirk approached me about fleshing out a big media collaboration between Panera and Pepsi.

A virtual pizza party that would help 1000 people celebrate the holidays with their own “pandemic pod” pizza party. I wrote multiple comedy scripts for multiple possible celebrities and King Bach, a social media influencer who had over 10 million followers, agreed to host the party at his pad. It was big, energetic and fun and it got some traction.

330.7MM+ potential impressions / 291MM potential media impressions / 129MM total earned impressions / 28MM+ potential organic social impressions / 23 total stories generated / 5.1MM video views / 2.2MM engagements / 8.2K hashtag uses / 7.5K eligible sweeps entries 

Yeah, so it worked out.

(Psst. If you message me, I’ll send you the script for the dream comedian we didn’t use. Probably my favorite branded spot I’ve ever written.)