Savers has been trying to raise awareness about the fashion industry’s rampant wastefulness for years. One arm of their organization offers a fundraiser that lets you Marie Kondo your house and raise money by just decluttering.

It’s called FUNDrive (cute name) and it’s a tiny bit complicated. So I proposed an explainer video and a series of ads in a matchingly cute vector style to get the word out.

Produced this as a purely social campaign and targeted it towards local non-profits looking for new ways to raise money.

I’ve made splashier campaigns but this one just makes me smile.