I LOVE THE OLYMPICS. I’m not all-caps-ing lightly here. I am all in. Every sport. Every event. I rewatched the Paris closing ceremonies three times.
So when the head of 59 James Street, Grant Stuart, approached me about doing some scripting for the US Olympics & Paralympics organization, I very professionally covered the phone and squealed into my shirt.
The task: Capture the American spirit - our swagger, our self-belief, our big dream energy - and channel that into an announcement for the Salt Lake City 2034 Winter Olympics.
Apparently, this also played in the Olympic Village in Paris and I couldn’t be happier about that.
See you at LA2028!