We had six days for a pitch.
“James, do you know what a DSP is?”
I responded, “Give me four hours and I’ll know.”

Four hours and six days later, we pitched and won Viant, a technology company and DSP (demand side platform) looking to revolutionize the media game.

We launched a social first campaign, powered by their very own proprietary software across established and emerging channels. Proving their own algorithms on their own advertising.

To illustrate Viant’s vision for an integrated future, we created a spot that blended the digital and real world.